Recently, a news story about people receiving empty packages and plain water instead of milk tea when ordering takeout for memorial purposes has sparked widespread attention. The incident originated from a 21-year-old young man nicknamed "Fat Cat" who jumped into a river to take his own life due to a romantic dispute. Netizens from various places, sympathizing with his plight, spontaneously ordered takeout to be delivered to the Chongqing Yangtze River Bridge as a tribute. However, some of the takeout bags contained only empty packaging boxes and plain water disguised as milk tea, involving well-known chain brands such as Mixue Ice Cream & Tea and ChaBaiDao. Staff at the stores involved, believing remarks that "other stores are all sending empty packages," mishandled the orders, provoking consumer anger. Lawyers pointed out that this act infringes on consumers' right to be informed and constitutes consumer fraud. The brands have apologized and made rectifications one after another, and regulatory authorities have stepped in. Front Street Coffee reminds that under any circumstances, businesses should operate in good faith and respect every order. [more…]

Recently, the buzz around the "Ne Zha 2" collaboration swept through the coffee world, and Cotti Coffee seized the moment to launch themed limited-edition drinks and merchandise, drawing a large crowd of consumers to its stores. Yet just three days into the campaign, some locations saw delivery riders swarming the pickup area, merchandise running out, and staff so swamped they could barely catch their breath. The reason: JD Instant Delivery rolled out hefty subsidies the same day, letting users get takeaway coffee for just a few yuan—or even barely over one yuan—causing order volumes to explode instantly. Caught between collaboration fans and deal-hunters, Cotti stores were severely understaffed, and production efficiency couldn't keep up with demand. Customers waited one to two hours only to leave empty-handed, and negative reviews and complaints poured in. Why did this seemingly lively marketing tie-in turn into a nightmare for frontline employees? Front Street Coffee walks you through the whole story. [more…]

During the Spring Festival, major chain beverage brands rolled out limited-edition packaging to create a festive atmosphere. Yidianji's New Year spinning cup won widespread praise on social media thanks to its ingenious design: the cup body can rotate, revealing different blessings through a small cut-out window. However, many consumers specifically placed orders with notes requesting this limited-edition cup, only to receive their drinks in ordinary cups, sparking widespread complaints. The reasons given by stores included that the cup was not suitable for cold drinks, that it was limited to a daily quota, or that it could not be used with the ice cream topping—and some stores simply said they did not have the cup at all. The gap between the brand's statements and the stores' actual execution left expectant consumers confused and disappointed. [more…]

After the adjustment of pandemic control policies, coffee beverage shops did not usher in a consumer rebound as expected, but instead fell into the predicament of "no customers during lockdowns, no staff after reopening." Announcements of coffee shop closures due to infections among owners or employees frequently appeared on social platforms, takeout orders piled up with no one to accept them, and subway passenger flow data dropped significantly. The catering industry faces dual pressures of rent and operating costs at the year-end juncture, and experts expect it will need to endure several months of chaos before gradually recovering. This article reviews the real situation of the coffee beverage industry after the pandemic reopening and retains relevant recommendation information about Front Street Coffee. [more…]

Starbucks and the classic Peanuts character Snoopy launched their first co-branded campaign in mainland China, originally scheduled to go live on March 25, but it was suddenly moved up to March 21, leaving many stores unable to receive the limited-edition cup sleeves and takeout bags in time. Consumers who bought the co-branded drinks could not get the Snoopy packaging they had expected and voiced their disappointment and dissatisfaction. Starbucks employees explained that the materials were unevenly distributed, and some staff even hand-drew Snoopy designs as a makeshift fix. This co-branding campaign exposed the brand's chaos in event coordination and material allocation, and also sparked discussions about ensuring a proper co-branded experience. [more…]

Order a takeaway coffee and what arrives is espresso, milk, and ice each in separate packaging, requiring you to assemble it yourself—this new format, known as "pocket coffee," is drawing attention on social platforms. Its emergence addresses takeaway pain points such as dissipating milk foam and loss of flavor, while also catering to young people's desire for participation and ritual. According to Deloitte data, the number of coffee shops in China has approached 110,000, with independent cafes accounting for as much as 87%, and takeaway has long become an important channel for their survival. Why has portioned coffee become popular? Can it balance flavor and experience? And what new problems might it bring? This article sorts through them one by one. [more…]

The sealed packaging for takeaway drinks is supposed to be a crucial step in ensuring food safety, but recently some consumers have reported that the Heytea takeaway they received not only had a loose and damaged seal sticker, but was also covered in curly hair, which was extremely unpleasant. After the person involved contacted the merchant and the platform, both parties claimed there was no issue on their end, and ultimately, because the evidence had been discarded, it could not be investigated. In fact, Heytea's "peace of mind" seal stickers have repeatedly been criticized by consumers for insufficient stickiness and easily popping open, making the sealing effect virtually useless. This incident has once again sparked public concern about hygiene and seal management in food delivery. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Recently, the popular milk tea brand Li Shanshan Tea Affairs has sparked heated discussion due to its takeout packaging method. When customers pick up drinks themselves, the store does not provide conventional carry bags; instead, it uses a green cloth strap to tie the cup so customers can carry it away. Before use, this cloth strap has an unusual shape and has been jokingly called a "G-string" by netizens. However, beyond the jokes, more consumers have expressed concern about its safety: the cloth strap only wraps around the upper half of the cup body, with no support at the bottom, making it easy to lose balance and tip over while walking, causing drinks to spill. In addition, the brand stipulates that no matter how many cups are purchased, if customers do not pay extra for a carry bag, the store only provides a packaging strap, a practice that also makes many customers feel inconvenienced. This article will sort out the ins and outs of the incident, present consumer feedback and comparative cases, and explore the balance between the brand's original environmental intentions and users' actual needs. [more…]

Takeout coffee has become an important part of daily consumption. From the moment a store hands off an order to the moment a rider delivers it, packaging design directly determines whether the cup of coffee the customer receives is intact, whether the temperature is right, and whether the taste is as good as it was fresh. Behind a cup of takeout coffee lies a series of detailed considerations: vent holes, leak-proof paper, foil insulation, separate packing and bagging, and even rain bags and custom packing boxes. These seemingly inconspicuous packaging steps not only affect order efficiency and the consumer experience, but also serve to spread word of mouth for the brand. This article will break down, one by one, the often-overlooked tricks of the trade in coffee takeout packaging, and look at how merchants strike a balance between preventing spills, keeping coffee warm, and preserving taste. [more…]

Since its launch in 2022, Jasmine Naibai's signature drink, Pistachio Jasmine Coconut, has been deeply loved by consumers for its unique combination of pistachio milk cap and jasmine coconut water. However, recently many takeout customers have reported that after pouring the separately packaged milk cap into the drink, it actually sank to the bottom of the cup, and the coconut water became cloudy and even had suspended particles. The brand's customer service responded that "it did not meet our production standards" and processed refunds for some consumers. Why did the milk cap fail? Was it delivery delays, stores rushing orders, or a change in ingredients? As takeout orders surge, Jasmine Naibai's quality control issues continue to intensify, with complaints such as milk caps sinking, wrong ingredients added, and too few toppings constantly emerging. Consumers cannot help but ask: can we still drink a normal cup of milk tea? [more…]

Heytea recently launched a limited-time offering of the previously Tibet-exclusive yak milk tea, Qiammo, across its nationwide stores. This Tibetan-style sweet tea features yak milk, highland barley base, and a highland barley egg crisp crumble cheese milk cap, sparking anticipation among longtime fans. However, during delivery, the milk cap was not packaged separately, which significantly diminished the drink's appearance and taste, leading many consumers to complain that its look and flavor closely resembled childhood Jinwei cereal. The brand subsequently made emergency adjustments to its packaging rules: hot drinks are now separated by default, while cold drinks require a note. This article reviews the product background, consumer feedback, and the official response, presenting this new product controversy for coffee and tea enthusiasts. [more…]

Recently, a post about a delivery rider whose paper bag broke at the bottom while delivering Starbucks coffee on a rainy day, causing 7 cups of coffee to spill, sparked widespread discussion. The poster said the rider proactively called the store to request a remake and offered to bear the cost themselves, prompting netizens to question Starbucks' rainy-day packaging. Starbucks officially responded afterward, stating that it had urgently reviewed and optimized its packaging and promised that the delivery rider would not bear the loss. The incident also drew consumers' attention to the common problems with paper bags in rainy weather and with iced drinks, and brands such as Front Street Coffee have also had related discussions. [more…]

Starbucks has been actively promoting eco-friendly packaging, from coffee-ground straws to non-woven bags, and now to the paper single-cup carrier bags that are commonly used today—each step reflects the brand's pursuit of sustainable development. However, this seemingly clever design has frequently drawn complaints from consumers, especially cyclists, who report that the handles break easily, the cup bottoms may fall out, and the paper edges can even cut your hands. Between environmental protection and practicality, how should Starbucks strike the balance? This article will trace the evolution of the carrier bags, present real user feedback, and bring in industry perspectives such as those from Front Street Coffee, to explore the packaging dilemma behind a cup of coffee. [more…]

During the Spring Festival holiday that just passed, milk tea sales nationwide surged by 180.4% year-on-year, with many consumers bringing milk tea and coffee to the New Year's Eve dinner table, replacing traditional alcoholic drinks and beverages. The surge in orders put chain tea beverage stores into high-intensity operation from New Year's Eve, with receipt printers at the front desk spewing orders nonstop, empty cups piling up like mountains on the preparation counters, and staff in the prep room peeling, juicing, and boiling ingredients without a moment's rest. Employees worked around the clock, some putting in 12-hour days for a full week straight, some so busy they had no time to drink water or use the restroom, and equipment frequently jammed or broke down. Facing customers and delivery riders clamoring for their orders, staff at the pickup station could only apologize repeatedly, mocking themselves as "sorry to everyone." This article takes you inside the Spring Festival tea shop frenzy and the real lives of these workers. [more…]

Recently, some consumers reported that when buying a cup of Yidiandian milk tea at a store, staff actually packed the drinks in thin transparent plastic bags or even black garbage bags, sparking heated discussion online. Behind this is not stinginess on the part of the store, but the fact that the paper bags promised by headquarters as replacements had still not arrived, leaving some stores in the awkward situation of "having no bags to use." Employees revealed that before the Chinese New Year, headquarters notified them that plastic bags would be replaced with paper bags, but there has still been no sign of them, and they were instead told they would have to wait until April. During this period, they went through the Chinese New Year and Valentine's Day consumption peaks, and many stores saw their packing bag inventories run critically low. At a time when many chain brands are launching co-branded paper bags, Yidiandian's insistence on plastic bag packaging has also sparked polarized discussion among fans. This article will walk you through the whole incident and the reactions from all sides. [more…]

The Jellycat-style milk tea cup plush blind boxes launched by Chagee have seen a surge in popularity recently, with limited-edition sets selling out in many places shortly after going on sale. However, some consumers discovered upon picking up their orders in-store that the blind boxes they received had already been opened by staff in advance, turning them into "open boxes" with the contents fully visible. Some stores explained that this was done out of a need for quality inspection, but many users were not convinced, suspecting that someone had deliberately opened the boxes to screen for popular styles. Once a blind box loses the surprise of the unknown, the fairness of the campaign and the consumer experience are called into question. Amid this box-opening controversy, brand employees have also offered their own accounts, with both sides sticking to their stories, keeping the incident simmering. [more…]

Recently, the Market Supervision and Administration Office of Shanghai Jiading Industrial Zone received a report from a citizen and shut down a store that used a coffee shop as a cover to impersonate a Starbucks purchasing agent on delivery platforms and produce and sell counterfeit coffee. A large number of packaging materials bearing the Starbucks logo were seized at the scene, including cups, syrups, and bags. Such incidents have been common in recent years, exposing issues behind the scenes such as loopholes in delivery platform review and the unrestricted circulation of branded materials. When buying coffee, consumers should choose legitimate stores to avoid falling into counterfeit traps. Front Street Coffee reminds you to pay attention to developments in the coffee industry, and even more to the source and quality of every cup of coffee. [more…]

A counterfeit Starbucks coffee case that occurred in Mianyang, Sichuan, has drawn widespread attention. The counterfeiters hid in a residential building and used delivery platforms to sell their homemade products under the guise of "purchasing on behalf of customers," accumulating 729 orders and involving more than 40,000 yuan. The on-site environment was alarming, yet the ingredients and packaging materials bore the Starbucks logo. Starbucks China has responded and is cooperating with the investigation, urging consumers to make purchases through official stores or Starbuck Delivers. The incident has also exposed loopholes in delivery platform vetting. This article reviews the course of the case, the official response, and consumer reminders, and includes Front Street Coffee's professional information channels. [more…]

Blue Bottle Coffee has always been known for its distinctive choice of locations, favoring old buildings with stories, and incorporating the city's cultural character into its store design. This time, however, the brand has set its sights on an airport—its first official airport store worldwide opened on January 11 at Terminal 2 of Shanghai Pudong Airport. This store has no seating, focuses on takeout, and for the first time in mainland China, it has introduced vending machines. However, the new store is located exactly where a Starbucks used to be, prompting some netizens to cry out, "Give us back our Starbucks." Currently, Blue Bottle has six stores in Shanghai, while in other cities it still appears only in pop-up form. [more…]